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Nothing spent maximum of the ultimate yr teasing its Ear (1) earbuds, and it’s a method that appears to have worked. Today, on the primary anniversary of Nothing’s creation, founder Carl Pei posted a thanks letter to the network that has sprouted up across the organization. In that letter, Pei stocks a few income information for the Ear (1), and they’re quite surprising, to mention the least.
Pei opened his letter with the aid of using announcing it has “been an extended and remarkable yr” for the organization. Pei says that the intention for the primary yr turned into to construct emblem reputation for Nothing, however it appears the organization has done that and greater. According to Pei, Nothing has already secured 320,000 orders for the Ear (1) earbuds and has fulfilled a touch over 1/2 of of them.
“Our first product, the ear (1), reduce thru the litter to grow to be one of the maximum expected product launches of the yr,” Pei wrote. “It has obtained notable evaluations from customers and media alike, and paired with a release video with greater than 1 million views, it’s promoting like hotcakes. We have 320k orders, shipped 180k, whilst deliver remains catching up with demand. Our overall forecast is 600k. For context, the primary iPod did round 400k.”
The difference, of course, turned into that Apple turned into already a well-set up organization while it delivered the iPod. Nothing, on the opposite hand, has controlled to internet a few surprising income while you don’t forget that at this factor ultimate yr, it turned into only a organization with a as a substitute peculiar call that makes speakme approximately it fairly difficult.
While maximum of Pei’s letter is spent thanking personnel and customers, there’s any other thrilling tidbit. In recounting how Nothing got here to the factor of really launching the Ear (1) earbuds, Pei notes, “To upload to the fun, we’ve additionally had a first-rate incumbent attacking us withinside the deliver chain looking to block our get admission to to key components. We have to take that as a signal of respect.”
Pei didn’t monitor which organization that is, and to our knowledge, there’s been no public assertion of deliver chain foul play earlier than today. Still, the declare that a longtime organization withinside the area considered Nothing as a chance so early on in its lifespan is an exciting one, even supposing that is the handiest factor Pei finishes up announcing approximately it withinside the end.
While we don’t understand the whole lot that yr will keep for Nothing, there was the concept that the organization will input the telephone recreation with a tool of its own. We’ll see if the ones rumors pan out subsequent yr, so live tuned for greater.
