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KGF 2 descended to a dream starts at the box office because it reached 134 Crores of 134 rupees during its opening day in India alone. Now, this discussion concerns the first first of the movie on AHA video. The post-theatrical digital streaming rights of KGF 2 are acquired by Amazon Prime Video.
Usually no OTT giant is as aggressive as Amazon Premium video when it comes to orchestrating the first OTT version. Amazon published the Arjun Pushpa just three weeks after the theatrical liberation and that too while the film is particularly carried out in the Hindi theatrical belt. This helped the Ott Big Time giant while Pushpa has become a rage success on Ott.
They also did the same with Radhe Shyam. This film too created on Amazon just three weeks after the theatrical liberation. What is clear is that Amazon is very aggressive about the OTT exit and they tend to release big ticket theatrical films in less than 4 weeks of their theatrical release.
We can only wonder if Amazon can do the same thing with KGF 2 now. The movie will indeed super strong at the box office now. But it will gradually slow down in 3-4 weeks from now. It remains to be seen if Amazon can do what they do best – Orchestration of 4 weeks of OTT output for Yash Starr.
